Referral Marketing as a System
January 8th, 2008 |
One of the things that I know about any marketing that you implement is that you must come to think about it as a system. In other words, don’t look at the lessons presented here as a marketing event, think of them as an integrated system…and don’t make the mistake of assuming that because I mention a certain kind of business in one example that the advice won’t work for your business.
Finally, I want to challenge you. One of the things I have learned working with hundreds of small business owners over the years is that they are great at signing up for a course, reading a book or attending a seminar…but they are not always the best at taking what they learn and acting upon it. Read, listen, learn… then TAKE ACTION and implement!