Referral System Components

January 15th, 2008 | 

Today, I’m going to explain what a referral marketing system looks like so you get an idea of the power of this notion.

A fully functioning referral marketing system includes each of the following components.

1) A clear definition of WHO makes a good referral

2) A clear definition of WHEN you are going to ask for referrals

3) A clear definition of HOW your referral sources should recommend you

4) A clear definition of WHAT you are going to do with that referral

5) A clear definition of WHY your referral source will recommend you

6) A clear definition of a PROCESS to turn each referral into a client

Seems like a lot? Not really when you have the short cut guide called Referral Flood.

Next installment of this course includes my personal favorite referral marketing system!

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