Referral System Components
January 15th, 2008 |
Today, I’m going to explain what a referral marketing system looks like so you get an idea of the power of this notion.
A fully functioning referral marketing system includes each of the following components.
1) A clear definition of WHO makes a good referral
2) A clear definition of WHEN you are going to ask for referrals
3) A clear definition of HOW your referral sources should recommend you
4) A clear definition of WHAT you are going to do with that referral
5) A clear definition of WHY your referral source will recommend you
6) A clear definition of a PROCESS to turn each referral into a client
Seems like a lot? Not really when you have the short cut guide called Referral Flood.
Next installment of this course includes my personal favorite referral marketing system!
