Here’s a great strategy for just such a situation.

1) Join an important trade, business or industry group that contains a high number of your target market.

2) Seek out one or two influential members of that group (board members are good candidates)

3) Go to those influencers and make this proposal - “I will (provide the product or service that your company does) for full test drive.  All I ask in return is that, if you as pleased as we know you will be, you agree to send a letter to the organization endorsing our service.”

I guess it goes without saying that if you can strike this deal, you better deliver the goods for your test case, but if you do…watch out for a flood of business.

The key here is that you get an influential member of a target group to endorse your product or service. Try to get them to send the letter on their own company stationary and even enclose some sort of literature or call to action from you.

If they have a store, office, or sales people in the field, see if they will agree to distribute some of your marketing materials through that way.

There are two pretty good rules to remember when looking for ways to get more referrals.

1) It never hurts to ask

2) Creativity wins every time.